Soshal Group created a strategic handbook which provided a snapshot of the United Way Centraide Canada Movement’s social media landscape. Recommendations and social media best practices were highlighted, providing scalable solutions for United Way Centraides large and small to assist in integrating social media across their organizations.

As a supplementary learning opportunity, we hosted a webinar in which 80 of the local offices participated to discuss opportunities for enhancing donor stewardship, increasing fundraising dollars, and addressing advocacy objectives.

“Soshal came along side us and was responsive to our needs as we worked together to develop a social media resource for an incredibly diverse group of United Way offices across the country. With every bump in the road that came along, they demonstrated professionalism, adaptability and the desire to make sure we were absolutely satisfied with the end product.”

Allison Smith | Communications Coordinator